---
title: "Case Study: Bake Me Healthy"
description: This case study explores how Bake Me Healthy used Pack.AI™ to test and refine its ready-to-eat cookie packaging through three design rounds, before benchmarking the final pack against six competitors.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Case Study: Bake Me Healthy](https://www.behaviorally.com/blog/case-study-bake-me-healthy)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Aug 14, 2025 12:00:00 PM

Case Study

# Bake Me Healthy

| Business Critical Issue [Bake Me Healthy ](https://bakemehealthy.co/)was preparing to launch a ready-to-eat cookie, and the founder was looking to identify the most effective pack design for the debut. | **Mono-Modal Engagement** [Pack.AI™](https://www.behaviorally.com/products) screened the initial designs developed by the design agency. Behaviorally tested three rounds, with the agency making adjustments between each. The final leading design was then benchmarked against six competitors. | Growth Outcomes The cookies have made a strong impact since launching in February 2025, already generating 38% of total company sales and earning a feature in Food Business News. |
| --- | --- | --- |

| *“I was surprised by the results. I thought the pink background would win along with the bitten cookie. But it was the teal design that played the perfect contrast with our pink branding and the melty chocolate chip cookies that took top spot. This shows how important it is to make decisions based on data (when you can)… I am grateful to have met the Behaviorally team, not only are they a pleasure to work with, but they have a passion for supporting small businesses.”* - Kimberle Lau, Founder, Bake Me Healthy |  |
| --- | --- |

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