Behaviorally Welcomes New Vice President to Lead the Chicago Team

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Expanding Support of North American Clients

(Chicago, IL) Behaviorally (Formerly PRS), a global behavioral insights consultancy, welcomes Joe Corace as Vice President, Client Development. Based in Chicago, Corace brings with him over 16 years of comprehensive experience in the insights industry, especially in CPG, including client development, management, and revenue growth. He will be supporting the firm’s clients throughout the Mid-West.

The newly re-branded company, Behaviorally, applies a digital-first approach to research, a unique behavioral framework, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth.

Prior to joining Behaviorally, Corace was selected to lead and grow the North American division of Verve as Vice President. Previously, he held senior revenue growth and client development roles at Maru/Matchbox, Millward Brown, and Nielsen-Bases.

Commenting on his appointment, Corace said, “I am absolutely thrilled to join the growing Behaviorally team, especially during this transformational time when clients, as well as the industry at large, are recognizing our ability to significantly impact shopper growth by pairing our unique behavioral framework with agile, innovative research solutions.  I look forward to leading our business efforts and contributing to the continued strategic growth of the company”.

Behaviorally’s Managing Director of US, Ian Elmer, said about Corace joining, “We are pleased to welcome Joe to the team. He is highly adept at developing and sustaining valuable client relationships and will be a valuable part of the Behaviorally company. His track record for helping clients realize strategic value in research, innovative thinking, and strong leadership qualities are an excellent fit for our future-focused strategy as we help our clients drive shopper growth.”

About Behaviorally:
We are Behaviorally (Formerly PRS). With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment.   We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.

More information about Behaviorally can be found at:
Twitter: @behaviorallyinc

For Media Inquiries: Janice Lai, VP, Marketing

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