---
title: "Behaviorally Speaking Livestream Event: Why a Brand Strategy Matters > Behaviorally"
description: Behaviorally's CEO, Alex Hunt, sits down with Simon Chadwick, founder of Cambiar Consulting, in this ivestream episode of Behaviorally Speaking, to discuss the importance of clarity and conviction in the strategy behind any market research brand.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Behaviorally Speaking Livestream Event: Why a Brand Strategy Matters > Behaviorally](https://www.behaviorally.com/blog/behaviorally-speaking-livestream-event-why-a-brand-strategy-matters)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Jan 29, 2021 12:00:00 PM

[Alex Hunt](https://www.linkedin.com/in/alex-hunt-540ba910/) (CEO, Behaviorally) and industry veteran [Simon Chadwick](https://www.linkedin.com/in/simon-chadwick-613981/) (CEO & Founder, Cambiar Consulting) discuss the importance of clarity and conviction in the strategy behind any market research brand.

[**You can find all of the Behaviorally Speaking Livestream recordings in our archives.**](https://www.behaviorally.com/behaviorally-speaking/)

[Contact Us](https://www.behaviorally.com/contact-us/) if you have any questions on how to drive shopper growth for your brand.

[View full post](https://www.behaviorally.com/blog/behaviorally-speaking-livestream-event-why-a-brand-strategy-matters)

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