---
title: "Behaviorally Speaking Livestream Event: BeSci as an Anchor in an Age of Change > Behaviorally"
description: Alex Hunt (CEO, Behaviorally) and John Kearon (Founder & CEO, System1 Group) discuss why behavioral science is so fundamental to the insights industry in this livestream episode.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Behaviorally Speaking Livestream Event: BeSci as an Anchor in an Age of Change > Behaviorally](https://www.behaviorally.com/blog/behaviorally-speaking-livestream-event-besci-as-an-anchor-in-an-age-of-change-system1-group-john-kearon)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Feb 12, 2021 7:14:00 PM

[Alex Hunt](https://www.linkedin.com/in/alex-hunt-540ba910/) (CEO, Behaviorally) and [John Kearon](https://www.linkedin.com/in/john-kearon-89a75/) (Founder & CEO, System1 Group) discuss why behavioral science is a sure, fundamental constant for the insights industry during times of change.

[**You can find all of the Behaviorally Speaking Livestream recordings in our archives.**](https://www.behaviorally.com/behaviorally-speaking/)

[Contact Us](https://www.behaviorally.com/contact-us/) if you have any questions on how to drive shopper growth for your brand.

[View full post](https://www.behaviorally.com/blog/behaviorally-speaking-livestream-event-besci-as-an-anchor-in-an-age-of-change-system1-group-john-kearon)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "behaviorally"
  },
  "dateModified" : "2025-07-14T16:39:29.676Z",
  "datePublished" : "2021-02-12T19:14:00Z",
  "headline" : "Behaviorally Speaking Livestream Event: BeSci as an Anchor in an Age of Change",
  "image" : {
    "@type" : "ImageObject",
    "height" : 628,
    "url" : "https://4550874.fs1.hubspotusercontent-na1.net/hubfs/4550874/Imported_Blog_Media/Behaviorally-Speaking-Livestream-Featured-Image-3.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.behaviorally.com/blog/behaviorally-speaking-livestream-event-besci-as-an-anchor-in-an-age-of-change-system1-group-john-kearon",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The Behaviorally Blog"
  }
}
```