---
title: "Behaviorally Speaking Livestream: Avoiding Packaging Pitfalls with Beiersdorf > Behaviorally"
description: Join us on March 11th at 12 PM EST for a conversation with a special guest from Beiersdorf about an interesting case study conducted for Eucerin.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Behaviorally Speaking Livestream: Avoiding Packaging Pitfalls with Beiersdorf > Behaviorally](https://www.behaviorally.com/blog/behaviorally-speaking-livestream-avoiding-packaging-pitfalls-with-beiersdorf)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Mar 7, 2022 8:00:20 AM

Watch the recording of our Behaviorally Speaking Livestream event to see [Erik Olsen](https://www.linkedin.com/in/erik-olsen-a54b29109/) (VP, Client Development, Behaviorally) talk with [Luis Garcia](https://www.linkedin.com/in/luis-garcia-529a945/) (Director of Marketing, Beiersdorf ) about an interesting case study conducted for Eucerin.

This case study and others like it are featured in Chapter 10, “Avoiding Packaging Pitfalls”, of our [complimentary e-book](https://www.behaviorally.com/the-power-of-packaging/) that compiles 50 years of best practice learnings on effective pack design called “[The Power of Packaging to Drive Shopper Growth](https://www.behaviorally.com/the-power-of-packaging/).”

## Meet Our Experts

<https://www.linkedin.com/in/erik-olsen-a54b29109/>

[**Erik Olsen**](https://www.linkedin.com/in/erik-olsen-a54b29109/)   
 VP, Client Development   
 Behaviorally

<https://www.linkedin.com/in/luis-garcia-529a945/>

[**Luis Garcia**](https://www.linkedin.com/in/luis-garcia-529a945/)   
 Director of Marketing   
 Beiersdorf

[View full post](https://www.behaviorally.com/blog/behaviorally-speaking-livestream-avoiding-packaging-pitfalls-with-beiersdorf)

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