Behaviorally Speaking Livestream: Avoiding Packaging Pitfalls with Beiersdorf

Watch the recording of our Behaviorally Speaking Livestream event to see Erik Olsen (VP, Client Development, Behaviorally) talk with Luis Garcia (Director of Marketing, Beiersdorf ) about an interesting case study conducted for Eucerin.

This case study and others like it are featured in Chapter 10, “Avoiding Packaging Pitfalls”, of our complimentary e-book that compiles 50 years of best practice learnings on effective pack design called “The Power of Packaging to Drive Shopper Growth.”