The Behaviorally Blog

Behaviorally Speaking: Getting Closer to the Consumer with Molson Coors

Written by behaviorally | May 12, 2025 12:00:00 PM

In this month's episode of Behaviorally Speaking, Paul Markovic (VP) sat down with Candace Walters (Senior Manager, Design & Graphics, Americas, Molson Coors) to discuss how brands can get the most out of qualitative research by dispelling common misconceptions and designing studies that truly deliver.

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Meet the Speakers

Paul Markovic
Vice President, Behavioral Qualitative
Behaviorally

Candace Walters
Senior Manager, Design & Graphics, Americas
Molson Coors