---
title: "Behaviorally Speaking: From Scroll to Shelf: How Gen Z Chooses Brands"
description: In this month's episode of Behaviorally Speaking, Morgan McClure and Erin Delehanty analyze a range of beauty products, highlighting what’s effective and identifying opportunities for packaging innovation.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Behaviorally Speaking: From Scroll to Shelf: How Gen Z Chooses Brands](https://www.behaviorally.com/blog/behaviorally-speaking-from-scroll-to-shelf-how-gen-z-chooses-brands)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Mar 30, 2026 7:42:30 PM

In this episode of Behaviorally Speaking, we sit down with [Sarah Rydwin](https://www.linkedin.com/in/sarahjones04/), Consumer Insights Specialist at Unilever, to unpack how Gen Z is redefining what “effective packaging” really means and how they recall their brands.

Have questions? [Contact us today!](https://www.behaviorally.com/contact-us)

 

Meet the Speakers

| Cody Fry *Insights Manager **Behaviorally* ** | Sarah Rydwin *Consumer  Insights Specialist - Innovations Unilever * ** |
| --- | --- |

[View full post](https://www.behaviorally.com/blog/behaviorally-speaking-from-scroll-to-shelf-how-gen-z-chooses-brands)

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