---
title: "Behaviorally Speaking: Beauty Packaging Spotlight: What's Effective, What's Next"
description: In this month's episode of Behaviorally Speaking, Morgan McClure and Erin Delehanty analyze a range of beauty products, highlighting what’s effective and identifying opportunities for packaging innovation.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Behaviorally Speaking: Beauty Packaging Spotlight: What's Effective, What's Next](https://www.behaviorally.com/blog/behaviorally-speaking-beauty-packaging-spotlight-whats-effective-whats-next)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Jun 4, 2025 12:00:00 PM

In this month's episode of Behaviorally Speaking, [Morgan McClure](https://www.linkedin.com/in/morganbmcclure/) and [Erin Delehanty](https://www.linkedin.com/in/edelehanty/) analyze a range of beauty products, highlighting what’s effective and identifying opportunities for packaging innovation.

Have questions? [Contact us today!](https://www.behaviorally.com/contact-us)

 

Meet the Speakers

| Morgan McClure *Vice President **Behaviorally* ** | Erin Delehanty *Formerly Behaviorally * ** |
| --- | --- |

[View full post](https://www.behaviorally.com/blog/behaviorally-speaking-beauty-packaging-spotlight-whats-effective-whats-next)

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