(New York City) Behaviorally, the global leader in pack design validation and predictive analytics, today announces the launch of Studio B.™, a new upstream pack design intelligence solution built to accelerate and deliver measurable design performance. By integrating Human Insight, Generative Design, and Predictive AI into one connected system, Studio B. empowers designers and brands to create packaging that sells before it reaches final validation.
“Technology continues to challenge barriers that exist between consumer insights and commercial applications,” said Alex Hunt, CEO. “Having built the world’s most accurate packaging effectiveness prediction engine, it’s a natural next step to launch Studio B., which integrates our expertise in human understanding and AI powered design generation to accelerate the development of packaging that sells.”
At the core of Studio B.™ is a three-part flywheel: Humanize. Design. Predict.
The Humanize phase anchors every engagement in qualitative shopper insight. Through immersive interviews and contextual exploration, Behaviorally uncovers emotional and functional drivers that shape purchase decisions.
The Design phase leverages generative AI to create and refine packaging concepts using Behaviorally’s proprietary Design Levers™. Grounded in Behaviorally’s proven 4S framework, Be Seen, Be Shoppable, Be Seductive, Be Selected, Studio B.™ enables rapid design generation and optimization to strengthen packaging systems early in the process.
The Predict phase is powered by Behaviorally’s proprietary myBehaviorally platform and the industry leading PackPower Score™. This predictive AI engine provides one easy to understand forecast of a pack’s expected sales performance and full diagnostic of the drivers and barriers to success.
Key features of Studio B.™ include:
Human insight driven qualitative sprints to decode shopper motivations
AI generated packaging concepts for rapid ideation and refinement
Optimization using Behaviorally Design Levers™ grounded in the 4S framework
Predictive scoring with the PackPower Score™, the industry standard metric for packaging design
Benchmarking against competitive designs using the world’s largest pack design database
Unlike traditional qualitative research that evaluates finished work, Studio B moves research upstream, transforming it into a creative intelligence system that builds, iterates, and predicts performance in one integrated motion.
“Studio B.™ shifts qualitative research from evaluation to design application,” said Sheryl Brie, SVP, Qualitative at Behaviorally. “By embedding prediction directly into the design sprint, we help brands move seamlessly from insight to action, reducing rework, increasing confidence, and accelerating smarter decisions.”
Studio B.™ is now available globally. To learn more and request a consultation, visit: https://www.behaviorally.com/
About Behaviorally: We are Behaviorally. We transport you to the moment of purchase transaction. We know exactly what your customers will decide. How they’ll react. What they’ll do. We’re data. We’re science. We guide you with Decision Precision intelligence.
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