---
title: "Behavioral Science in Action: How AI is Helping Shoppers See, Shop, and Select Smarter"
description: Brent Snider (Managing Director) was featured in Greenbook, where he explored how AI and behavioral science are reshaping how we understand consumer decisions.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Behavioral Science in Action: How AI is Helping Shoppers See, Shop, and Select Smarter](https://www.behaviorally.com/blog/behavioral-science-in-action-how-ai-is-helping-shoppers-see-shop-and-select-smarter)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | May 20, 2025 1:33:37 PM

<https://www.linkedin.com/in/brent-snider-9845264/>Behaviorally's [Brent Snider](https://www.linkedin.com/in/brent-snider-9845264/) (Managing Director) was featured in [Greenbook](https://www.greenbook.org/), where he explored how AI and behavioral science are reshaping how we understand consumer decisions and make insights more predictive, precise, and powerful at the moment of purchase.

# [Read the Article Here](https://www.greenbook.org/insights/behavioral-insights-academy/behavioral-science-in-action-how-ai-is-helping-shoppers-see-shop-and-select-smarter)

[View full post](https://www.behaviorally.com/blog/behavioral-science-in-action-how-ai-is-helping-shoppers-see-shop-and-select-smarter)

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