---
title: "Behavior Over Opinion: How to Predict Packaging Success"
description: "Behaviorally’s Matthew Salem (SVP) joined The Curiosity Current podcast to discuss how packaging drives shopper choice and helps brands win at the moment that matters most: the transaction."
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Behavior Over Opinion: How to Predict Packaging Success](https://www.behaviorally.com/blog/behavior-over-opinion-how-to-predict-packaging-success)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Oct 30, 2025 9:59:59 AM

Behaviorally’s [Matt Salem](https://www.linkedin.com/in/matthewsalem/) (SVP) joined [aytm](https://aytm.com/)'s [Stephanie Vance](https://www.linkedin.com/in/stephanielvance01/) on [The Curiosity Current](https://aytm.com/resources/category/podcasts) podcast to discuss how packaging drives shopper choice and helps brands win at the moment that matters most: the transaction.

# [Full Interview Here](https://thecuriositycurrent.com/e/p8m73jl8-behavior-over-opinion-how-to-predict-packaging-success)

[View full post](https://www.behaviorally.com/blog/behavior-over-opinion-how-to-predict-packaging-success)

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