---
title: Article: Does Sustainability Sell?
description: Behaviorally’s Aurelie Lecarpentier (Global Head of Sustainability) was recently featured in Greenbook, where she explored how brands are embracing sustainable packaging.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Article: Does Sustainability Sell?](https://www.behaviorally.com/blog/article-does-sustainability-sell)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Oct 16, 2024 1:00:00 PM

Behaviorally’s [Aurelie Lecarpentier](https://www.linkedin.com/in/aur%C3%A9lie-lecarpentier-38820a26/) (Global Head of Sustainability) was recently featured in [Greenbook](https://www.greenbook.org/),  where she explored how brands are embracing sustainable packaging to align with growing consumer preferences for eco-friendly products, while maintaining sales and design standards.

 

# [Read the Article Here](https://www.greenbook.org/insights/brand-strategy/does-sustainability-sell)

[View full post](https://www.behaviorally.com/blog/article-does-sustainability-sell)

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