---
title: Applying AI to Integrate Vision of the Consumer in Pack Design Sprints > Behaviorally
description: In this latest article for Quirk's, Ruben Nazario breaks down why Flash.AI™ is so effective in helping brands quickly evaluate successful pack designs early and often through the marriage of advanced image recognition and our extensive behavioral database.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Applying AI to Integrate Vision of the Consumer in Pack Design Sprints > Behaviorally](https://www.behaviorally.com/blog/applying-ai-to-integrate-vision-of-the-consumer-in-pack-design-sprints)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Apr 19, 2021 1:08:24 PM

In this latest article for [Quirk’s](https://www.quirks.com/), Ruben Nazario breaks down why Flash.AI™ is so effective in helping brands quickly evaluate successful pack designs early and often through the marriage of advanced image recognition and our extensive behavioral database.

#### [Read the Article.](https://www.quirks.com/articles/applying-ai-to-integrate-vision-of-the-consumer-in-pack-design-sprints)

[View full post](https://www.behaviorally.com/blog/applying-ai-to-integrate-vision-of-the-consumer-in-pack-design-sprints)

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