Furthering Rapid Expansion into the Middle East
(Dubai) Behaviorally is pleased to announce today that Abhik Gupta has joined the team as a Consultant based out of their new hub in Dubai. This is the latest global expansion from Behaviorally having previously announced new offices earlier this year in Geneva, Melbourne, New York City, Paris, Hamburg, Frankfurt, Manchester, Manila, and Bangkok.
Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
With over 25 years of experience in the industry, Abhik has held leadership positions at MMJS Consulting (Middle East), FT Consulting (EEMEA), Nielsen (Middle East and Africa), GfK (Middle East), Godrej Soaps (India), and Colgate-Palmolive (India). He is an industry thought leader, speaker, academic, and author. He currently advises clients on business strategy, market development and in-market implementation for the Middle East/Africa region.
Behaviorally’s Managing Director of APAC, Nichole Gu, said of Abhik’s joining, “We are rapidly growing our team in the region, and we’re excited to have Abhik join as he helps to grow our presence in the Middle East. With his extensive expertise and as an industry thought leader, he will be a fantastic addition to our team and support our strategic vision throughout this region as Behaviorally keeps expanding to help our customers own the most valuable moment in marketing: the sales transaction.”
About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
More information about Behaviorally can be found at: http://www.behaviorally.com/
For Media Inquiries: Janice Lai, VP of Marketing