About

We Are Behaviorally

Formerly PRS, since 1972 our team has partnered with leading brands to apply behavioral research to consumer decision-making and create value in the most important moment in marketing: the purchase transaction.

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Our Team

Executive Management Team

Diversity, Equity, & Inclusion Team

Board of Directors

Our Values in Action

Growth

we define tomorrow, today

Team

we trust each other in all we do

Culture

we work smart to live well

Impact

we act boldly to deliver outcomes

30%

of team members identify as minority

4,000

Products Donated Annually

400

Hours Volunteering Per Year

50%

Of Leadership Identify As Female

We Are Behaviorally. The Transaction Experts.

Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs.

Contact Us
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